What is Social Blade and What Can it Do for Your Small Business?

What is Social Blade and What Can it Do for Your Small Business?


There are numerous ways to properly power your small business in the online world we live in today. Social media marketing is one of the best ways to get your brand out to possible clients. One of the better tools around for tracking social media stats and analytics is Social Blade.

Many people have not heard of Social Blade, even though it is actually wildly popular with YouTube users. It’s also semi-popular for people using other social media platforms.

Let’s dive a little more into Social Blade and see what it is and see what it can do for your small business.


What is Social Blade?
Simply put, Social Blade is analytics made easy. They track user statistics for many of the biggest social media platforms in the world. These statistics and analytics will allow you to gain a better understanding of user growth and trends. This will directly impact and help you with the path you use for your small business social media marketing.

Supported platforms on Social Blade include:

YouTube
Twitch
Twitter
Instagram
Facebook
Dailymotion
Mixer
Basically, if you are a content creator, run a live stream, or building a brand, Social Blade is able to provide you with very useful global analytics.

History of the Company
In 2008, Jason Urgo created the Social Blade platform to track statistics and provide analytics for the website Digg, which was very popular at the time. However, two years later in 2010, he decided to switch tracking to YouTube statistics.
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It really took off from there, becoming a favorite for YouTube users wanting to track and compile data for their channels and videos. As the platform grew more and more popular, other platforms were added so users could take advantage of statistics on several platforms and use this data in social media marketing.

How Does Social Blade Work?
Choose Social Platform
It is a pretty straightforward process actually. Social Blade gathers data and compiles it from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram.

It then uses the data that has been compiled to make statistical graphs and charts that track progress and growth. Small business owners and content creators can use these tools as part of a well-put-together social media marketing plan.

Other information that is gathered and free to use for anyone using the website include:

As of right now, the numbers for Social Blade are pretty impressive. They currently track over 31 million YouTube channels and over 8.8 million Twitter Profiles. This also includes almost 8 million Twitch channels, 210,000 Daily Motion users, and almost 259,000 Mixer Streamers.

They also track almost 350,000 Facebook pages and 9 million Instagram accounts.

Furthermore, Social Blade has a reach of over 7 million unique site visitors each month. Many of these users also track the site every day.

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